Friday, February 28, 2014

Loxa Beauty Campaign


Commercial campaign for Loxa Beauty
Photographer: Carissa Lancaster
Creative Director: Le Wang
Model: Carly and Bryn @ Ford Models Chicago
Hair: Donte HairArtist Mitchell,
Makeup: Andrea C. Samuels
Wardrobe Stylist: Ilycia Kahn
Assistant: Nicole Watkins
Loxa Beauty is an ecommerce site specializing in selling hair salon products to every day people while providing commission to salon hair stylists.  Loxa has made its site,, preview-ready for beauty professionals.
The site will be ready by Spring 2014!
Here's a couple behind the scenes photos from the shoot:

I kept the makeup clean and fresh for the campaign.
Here are a few shots that were chosen for the website.


 The models were AMAZING, Donte the hair stylist was AMAZING, the wardrobe stylist was amazing and brought beautiful wardrobe to match every setting and photographer Casey was so patient, super cool and AMAZING. It was really great team work involved for the day.

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