Loxa Beauty Campaign

 

 

Commercial campaign for Loxa Beauty
Photographer: Carissa Lancaster
Creative Director: Le Wang
Model: Carly and Bryn @ Ford Models Chicago
Hair: Donte HairArtist Mitchell,

Makeup: Andrea C. Samuels
Wardrobe Stylist: Ilycia Kahn
Assistant: Nicole Watkins

 

Loxa Beauty is an ecommerce site specializing in selling hair salon products to every day people while providing commission to salon hair stylists.  Loxa has made its site, LoxaBeauty.com, preview-ready for beauty professionals.

 

The site will be ready by Spring 2014!

 

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Here's a couple behind the scenes photos from the shoot:

 

 

 

 

 

I kept the makeup clean and fresh for the campaign.

 

Here are a few shots that were chosen for the website.

 

 

 

 The models were AMAZING, Donte the hair stylist was AMAZING, the wardrobe stylist was amazing and brought beautiful wardrobe to match every setting and photographer Casey was so patient, super cool and AMAZING. It was really great team work involved for the day.

Adam Reyna | NYC Photographer

Photographer | Adam Reyna

Wardrobe | Travis Weaver + Ryan J. Belman

Makeup + Hair | Andrea C. Samuels
Model | McKenna of DNA Models

McKenna just walked for Proenza Schouler in NY and Preen in London Fashion Week.

 

Photographer | Adam Reyna

Wardrobe | Travis Weaver + Ryan J. Belman

Makeup + Hair | Andrea C. Samuels



Model | Ronja of New York Model Management

 

Ronja is in the current issue of Vogue Netherlands

 

 



Lana Jewelry SS2014

 

Lana Jewelry just launched their Spring/Summer 2014 "Blush" Collection for Neiman Marcus and Nordstrom.

 

 

 

The model is also the CEO of Lana Jewelry.

 

 

Here's a behind the scenes shot of how her makeup looked completely un-retouched and filter-less!

 

 

One of Lana's biggest clients is Jennifer Lopez.

 

J.Lo just wore Lana earrings in her newest music video, "Adrenalina"

 

 

More photos from this campaign will be released soon!

Cesar Galindo | FW2014

For a third season, I assisted celebrity makeup artist Ashunta Sheriff for the Fall/Winter 2014 show of Cesar Galindo at Mercedes-Benz Fashion Week.  Cesar Galindo was a runner-up from the previous season of "Project Runway" and "All On The Line". Makeup was sponsored by Mary Kay, hair was sponsored by OriginalandMineral.

The Makeup Trend for 2014 created by Ashunta Sheriff:

 - F i r e   a n d   S m o k e -

 - Bronzed smokey eye with golden highlights

- Almond, Gold, Chocolate kisses eyeliner on eyes

- Gilded Cheeks

- Light Contour

- 'Spiced Amber' lipliner with golden highlight in center

Ashunta (^her hand^) worked light and fast; she reminded us to keep up with the pace so we won't lose track of time. The eyes were all blended with a new "Crease Brush" from Mary Kay.

I really ADORE this brush right now!

It has the perfect dome shape to create a smoky eye for all eye shapes.

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Here are a few photos I was able to capture while working backstage:

Here's my first model: Sarah

My second model: Emily

My third model: Samantha





The nails for FW2014 | Purple Reign

Created by Rose of Doorbella.com

 Hair stylists of Original and Mineral working: 

The Hair for FW2014:

-Sleek and blow-dried

- Touch of spray paint on edges

 Lining up for the Cesar Galindo show:

 The Presentation:

 The custom shoes created for CZAR:

The artists received complimentary makeup products from Mary Kay:

Getty Images!

Hair was created with a zebra print stencil and spray paint.

Model: Emily

  

Sarah:

Samantha:

I really loved a majority of his pieces! He really expanded his collection and worked with new fabrics this season. I ADORED his leather, knee length, skin tight dress with the cutout details.

Video from Mercedes-Benz FW2014 Cesar Galindo Show:

 

It was such a great day!