Loxa Beauty Campaign

 

 

Commercial campaign for Loxa Beauty
Photographer: Carissa Lancaster
Creative Director: Le Wang
Model: Carly and Bryn @ Ford Models Chicago
Hair: Donte HairArtist Mitchell,

Makeup: Andrea C. Samuels
Wardrobe Stylist: Ilycia Kahn
Assistant: Nicole Watkins

 

Loxa Beauty is an ecommerce site specializing in selling hair salon products to every day people while providing commission to salon hair stylists.  Loxa has made its site, LoxaBeauty.com, preview-ready for beauty professionals.

 

The site will be ready by Spring 2014!

 

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Here's a couple behind the scenes photos from the shoot:

 

 

 

 

 

I kept the makeup clean and fresh for the campaign.

 

Here are a few shots that were chosen for the website.

 

 

 

 The models were AMAZING, Donte the hair stylist was AMAZING, the wardrobe stylist was amazing and brought beautiful wardrobe to match every setting and photographer Casey was so patient, super cool and AMAZING. It was really great team work involved for the day.

CLEONS NYC Fashion Show Casting Call

So here we go again with CLEONS!! :-)

Makeup Artists Kat DeJesus, Marie Wood and myself along with Hair Stylist extrodinare Donte Mitchell were called upon to create some awesome-ness for the advertisements of CLEONS NYC Casting Call for his fashion show in 2012. He wanted us to go OFF, get Creative and Crazy, and we did!!

Here are a few shots of the work I contributed for his ads.

Enjoy!

Model 1: Megan Graveline
Photographer: Jon Recana
Designer: CLEONS
Makeup & Hair: Andrea C. Samuels

Just a brief story behind this look:
I had just completed a wedding earlier this morning with 9 bridesmaids, so my brain was almost fried. CLEONS Clothing Co. always revives me and gets my creative juices flowing, so I just freestyled this look. I usually plan and sketch what I intend to create, but not this time, I just let it be and flowed with it. CLEONS requested that I add something 'metallic' to the makeup. So I started thinking about the reflection of snake skin, birds feathers, animal fur... and just worked it out from there.

I used silver & copper metallic pigments, lots of eye liner, and extreme lashes by Ardell.










Model 2: Skye Ameila
Photographer: Jon Recana
Designer: CLEONS
Makeup & Hair: Andrea C. Samuels

For this look, CLEONS showed me Skye's first garment, which had a circular pattern. I wanted to create an opposite effect to make the dress stand out more, so I added a rectangular pattern around Skye's brows and kept her makeup fairly simple compared to Megan's makeup. I then added a double layer of blush to create a laser beam effect. I don't understand what I come up with half the time, but I just flow with it. :-)









If you are a model in NEW YORK interested in wearing CLEONS amazing garments, contact him NOW!! He is having a casting call right here: >>>>

April 14th, 2012
Space On White
81 White Street
New York, NY 10013
4:30PM - 8:30PM

Email: cleonsclothing@gmail.com
FB: http://www.facebook.com/cleons
Twitter: http://twitter.com/CLEONSclothing